The 3rd installment of the eBA's BizTech Series, The New Networking: Using the Internet to Find Talent & Employment
helped attendees learn how to harness the power of social media for job searching and talent recruitment and provided insight on how to use it to navigate Rochester's job marketplace.
At the Online Media Mix: Transforming Your Business in a Virtual World
event, local business leaders shared the lessons they’ve learned
using online media. By embracing these incredibly popular marketing
tools, they found new success through the Internet. Attendees learned the
techniques and tips that have helped them transform their businesses
using online media in innovative ways.
In an ever-changing business climate, companies continue to look for
ways to connect with audiences. For some, blogging has been an
overwhelmingly successful answer, while others hesitate to join in “the
conversation.” Blogging for Business broke down the basics of
the blog—the benefits, content, approach, etiquette, legal issues and
more—to help attendees decode the clutter and provide the tools and understanding
to better navigate the blog marketing. Attendees learned what works and how it works
from a diverse group of experts who’ve been around the blog for quite
some time.